cyberbackoffice: May 2008

Friday, May 30, 2008

Wednesday, May 28, 2008

Tuesday, May 27, 2008

CBO @ CRN Leadership Summit - May 2008

CBO recently attended the CRN Leadership Summit 2008 in an effort to reach out to the IT community. The event generated a lot of interest and inquiry about LANwriter, the flagship product from our development team.

The Venue

We started at the Ball Room at the Goa Marriott. A great venue for the conference.

CBO was given a clean slate. A bit daunting at first glance.

Thanks to the CRN team, however we had the best seats in the house. Ours was the only booth from where you could see the presentation screens :)

Setting it right

We got down to business immediately and set up the stall. Being our first outing, we did a commendable job. Henry and Sonal were responsible for getting the collateral in place.

Abhishek ensured that the standees were up in a jiffy and the stall was ready for enquiring delegates.

Almost all the key delegates attending the summit stop by the CBO stall and showed their interest in the product. A learning for us would be to ensure that we get photographs of the delegates at the stall :)

We were at Goa for three days attending various conference topics and ensuring that delegates could get as much information as possible on LANwriter as an end-point security solution. The fact that most delegates acknowledged that LANwriter was a unique and commercially viable product was extremely encouraging.

The coming month will tell us how beneficial the event has been commercially. We are hoping that the trade inquiries covert into sales.

Great going to the CBO team and all the best for the upcoming events.